Homework: Customers, Value Proposition and Competition Brief
Overview
The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition, and assess the competitive environment. You will use the information from this activity in your upcoming marketing presentation.
Preparation
Review your market research and consider the following questions:
1) Customer Profile: What are the important characteristics of your target market?
2) Value Proposition: What are the features, benefits, or differentiation of your client's services?
3) Competition: Who is serving the community with similar or complimentary services?
Note: In this learning activity you will create an informal brief that is well-organized and clearly presented; however, it does not need to adhere to strict formatting requirements. Use Strayer Writing Standards if you require guidance, but it is not required.
Instructions
Create a three-page brief that will contribute information to the marketing plan presentation that you will create in the next homework. Do the following:
1) Describe your client's service, its features, its benefits, and what makes it different services?
2) Competition: Who is serving the community with similar or complimentary services?
Note: In this learning activity you will create an informal brief that is well-organized and clearly presented; however, it does not need to adhere to strict formatting requirements. Use Strayer Writing Standards if you require guidance, but it is not required.
Instructions
Create a three-page brief that will contribute information to the marketing plan presentation that you will create in the next homework. Do the following:
1) Describe your client's service, its features, its benefits, and what makes it different.
2) Describe the target market and customer profile.
o Demographics, income, education, location, etc.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.