Homework: Marketing Management
A. Describe the SWOT analysis for Amazon and Ebay.
B. Conduct a five forces analysis for Amazon and Ebay.
C. Consider the concept of the value chain. Which of the firm that you believe does an especially good job of investing in elements in the value chain to gain higher profit margins versus competition. Which two elements in the value chain does that firm handle especially well?
D. Finally, evaluate which of the two organizations has more competitive advantage using your five forces analyses. Be sure to identify any leverage or advantages that Amazon.com has in relation to Ebay. Use facts from the two analyses to support your conclusion.
E. In what ways, does each of the change drivers impact both of the firm's ability to successfully do marketing?
F. What should it be doing that it is not doing at present?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.