Assignment:
Q1. What are the components of attitude? Explain the two ways in which marketers can try to change consumer attitudes toward their products.
Q2. What is learning as it relates to marketing? Explain the four steps in the learning process and give examples as they relate to marketing.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.