Describe the steps in developing an advertising campaign, Business Management

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Describe the steps in developing an advertising campaign

1. Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics used in an ad campaign?

2. What is media planning? What are the strengths and weaknesses of traditional media, that is, television, radio, newspapers, and magazines?

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Business Management: Describe the steps in developing an advertising campaign

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Business Management: Describe the steps in developing an advertising campaign

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