Assignment: Making News And Working With Journalists
Option 1: Preparing for an On-Site Reporter Visit and News Feature
Business has decided to write a news feature about your company's innovative approach to conserving energy and reducing greenhouse gases in its manufacturing plants. A reporter and a photographer will be visiting the company headquarters in 10 days.
What should you, as director of corporate communications, do to prepare for their visit? Include a summary paragraph and:
• your internal preparations for your PR team, executive management, corporate experts on the issue, and facilities
• advance information you will provide to the reporter
• questions you will ask the reporter and photographer in advance
• your anticipated follow-up
Your well-written paper should meet the following requirements:
• Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
• Your paper should be 2-3 pages long, not including the title and reference pages.
Option 2: Preparing and Organizing a for a News Conference
You have been hired to organize a news conference for Target Corporation, which is announcing a major expansion into your state. Outline and describe the steps for organizing this news conference. The resulting plan should be the blueprint of the entire event, including:
• site selection
• use of visual aids
• list of speakers
• list of guests
• list of media and reporters to invite
• list of all technical needs, including arrangements for the conference to be streamed by webcast to reporters throughout the state
Your well-written paper should meet the following requirements:
• Use the readings from this or any other module in addition to two to three peer-reviewed articles/professional sources.
• Your paper should be 2-3 pages long, not including the title and reference pages.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.