Describe the stage of the product life cycle


Question: A manufacturer has a product in the decline stage of the product life cycle (PLC). Which of the following promotional mix elements would they be likely to use according to PLC strategy? Group of answer choices They would create a direct marketing campaign They would use more personal selling. They would buy advertising time They would craft some sales promotions They would not spend more money.

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Marketing Management: Describe the stage of the product life cycle
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