Question: 1. Compare and contrast the problem-solving approaches used by final consumers and organisational buyers.
2. Describe the situations that would lead to the use of the three different buying processes for a particular product-lightweight bumpers for a pickup truck.
3. Compare and contrast the buying processes of final consumers and organizational buyers.
4- Briefly discuss why a marketing manager should think about who is likely to be involved in the buying center for a particular purchase. Is the buying center idea useful in consumer buying! Explain your answer.