Describe the selected issue, opportunity, or problem facing the organization.
Discuss the significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem.
Justify why the chosen issue, opportunity, or problem facing the organization is important to be researched and whether it can be solved with business research.
What are the key business objectives?
What are the questions that must be researched?
What are the hypotheses and variables that must be considered?
What ethical considerations must you take into account?
Define the purpose of the research.
Discuss whether your business problem could primarily be solved using a qualitative or quantitative research design and also discuss the benefits of using a both designs in your research.
Which design (qualitative or quantitative) will become the primary research design?
How can you most effectively use the power of both designs?
What are the drawbacks of just using one design to research the problem?