Describe the segmentation characteristics of the nintendo, Operation Management

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Describe the segmentation characteristics of the nintendo

When the Nintendo Wii launched, customers camped out overnight and waited outside in the bitter cold for stores to open to have the chance to buy this $250 video game machine .Other customers went online to eBay and paid up to $750 for the same unit. Describe the segmentation characteristics of the Nintendo Wii customer that would spend the extra time and money to purchase this game console.

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Operation Management: Describe the segmentation characteristics of the nintendo

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