Assignment task: The goal of the phase change material is to assist breast cancer patients undergoing magnetic hyperthermia-mediated cancer therapy (MHCT). This will be done by designing a cooling system that can be applied to the breast region during treatment to prevent the healthy cells from overheating and dying.
Questions:
Q1. At least one segmentation approach. Describe why you are using this approach. Why does it fit your project?
Q2. Using the analysis from the selected segmentation approach(es), identify at least one primary and one secondary target market. Describe these targets in detail.
Q3. Using the target markets identified in this assignment, revise your value propositions developed accordingly and create a persona for each.