Assignment: Market Strategies For Generation Z
Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the "I-Generation." Specifically, you must address the following criteria:
A. What is unique about Generation Z in terms of marketing?
• Identify two digital marketing approaches that work best for this generation.
B. How do you best reach this generation with your message focusing on brand image ?
• Identify two social media platforms preferred by Generation Z. Give examples and reasons.
• What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
• Do online advertisements work with this generation? Explain.
C. Describe the role of traditional methods of marketing with Generation Z.
• Which forms of traditional media can work best in influencing Generation Z?
• How will the park use these forms of traditional media in its plan?
o Consider outdoor, promotional, and guerilla marketing.
o Describe the pros and cons of using TV and radio.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.