Homework
Overview:
For this homework, you will prepare a written document which describes the role of marketing research in marketing. Follow the instructions below and prepare your document.
Instructions:
In Module, we also learned about marketing intelligence and marketing research.
I. In our homework, you have been focusing on a product that you are famililar with. We will keep working with this product for this homework.
II. Returning back to your role as a marketing consulant, your company has asked you to help them better understand marketing intelligence and marketing research.
III. This is their request: Prepare a brief written document (one page) which provides the following information:
i. Describe the role of marketing intelligence and marketing research in understanding consumers, competitors, the industry, etc. In other words, is this a necessary part of marketing? What value do these provide for marketers?
ii. What is the difference between primary data and secondary data?
iii. Can you identify the following to help us understand more about our product, our consumers, and our competitors?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.