While your business may be happy to have any customer that wants your product/service, your target audience is a specific profile of the ideal custome - their gender, age, income, lifestyle, physical location, political views, anything.
Prepare a 2-4 page analysis and review of the Target Audience for your course-long project.
Through research and other means of collecting data:
Describe the profile (demographics, physical, psychological) of the intended consumer of your product/service.
Support the importance of your profile to your business/service.
As this is a marketing/sales course, your project should be visually appealing with a clear, concise point of view. Excellent spelling and grammar are required.
Attachment:- rwheeler_create_a_product_and_service_for_your_strategic_plan.rar