This RIM (Research In Motion) and the BlackBerry Curve 8320 case analysis requires you to get on the Internet and search the Web for information about the company and the BlackBerry Curve 8320. Based on your research, you need to answer the following questions:
1. What appears to be RIM's organizational mission? Has it changed over the life of the BlackBerry?
2. Describe the product market growth strategies RIM has pursued with BlackBerry. What adjustments has the firm made in its marketing mix as the strategy changed?
3. How would you position the BlackBerry Curve 8320 in the marketplace?
4. How would you distinguish the BlackBerry Curve 8320 from competitors?
5. What measures of marketing performance should be used for BlackBerry?
6. What measures of marketing performance should be used for Microsoft's Windows Mobile?