1. What is mental availability (also referred to as brand salience) and how does it relate to buying situations?
2. Describe the process of a brand being stored into memory?
3. How does organizational culture affect the change process?
4. Low wages are often cited as a cost advantage of operating abroad (i.e. offshoring). Discuss personnel (HR) factors a company might expect to encounter that could nullify (i.e. cancel out) the wage-rate advantage.