This part of your comprehensive project will focus on pricing decisions.
1. Describe the pricing objective that you would use for your product or service (i.e. Profit-Oriented, Sales Oriented, Status Quo).
2. Provide some rationale for your choice.
We have decided that the pricing object that suits our product the best is a sales oriented pricing objective.
Please focus on using the sales oriented objective as a way to gain market share. We have a new company so we re looking at sales orientation so that people become familiar with our product.