1. Describe the potential use of AdWords and AdSense by Fox Lake for advertising its wedding services. Which, if either, of these would you recommend for Fox Lake? Why?
2. Explain how to assess the social capital of a wedding party. Is it possible to compare the social capital of two different wedding parties? If so, how? If not, why not? In what ways is knowledge of the relative social value of two wedding parties useful to Fox Lake? Are such considerations tawdry? Why or why not?