Course Learning Outcomes
Upon completion of this unit, students should be able to:
1. Discuss the importance of determining value proposition of the consumer.
2. Relate the importance of the value proposition to competitive advantage with respect to a company's product offering.
3. Explain how the marketing mix is used to reach the target market.
4 Analyze whether a company maintains a competitive advantage in reaching its target market with respect to its product/service offering.
5. Explain the importance of positioning as it relates to brand strategy leading to brand equity.
6 Describe the positioning strategy of a company.
Attachment:- unit_iv.rar