Describe the partnership between eli lilly and ranbaxy


Questions:

1.Did Eli Lilly pursue the right strategy (i.e. should it have used a joint venture) to enter the Indian market? Why or why not?

2.Using the concepts discussed, describe the partnership between Eli Lilly and Ranbaxy. Be sure to include their motivations, and any risks and challenges they faced.

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Microeconomics: Describe the partnership between eli lilly and ranbaxy
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