Assignment:
Write a 300 word introduction for the paper below and use the product and service information highlighted below, the introduction must be cohesive with paper guidelines:
• Identify the segmentation criteria that will affect your target market selection.
• Identify your target market.
• Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.
Discuss how these factors will affect your marketing strategy.
• Analyze current competitors and define the competitive landscape for your product or service.-
Product & Service Info: Our team wants to add a service for Apple product owners. We want to create an app that a parent can put their child's cell phone number in, and be alerted of their location throughout the night. If the child is with a babysitter this could be very useful to ensure the babysitter is keeping them safe, or if a teenager is going out with his or her friends this will be useful to make sure the teenager is not lying and staying safe. If the person is supposed to be at x, y, then z throughout the night, the phone will alert the parents when their child has gotten there and when they leave. If the child is not there, his or her parent's phone will be alerted and then they can choose an option to locate the phone (or where their child is). The alerts will be like the parent receiving a text or an email - whatever the parent chooses.