Analysis paper in which you will analyze works of design from a major art movement and the creation of a commercial poster. You will create a poster to promote a design show that features contemporary artists' works based on the major art movement. The time and location of the event can be fictitious. However, the poster must be designed in the style of the particular movement it is promoting. For example, if you choose to promote a design show for contemporary use of de Stijl, the poster must be designed in the de Stijl style. The poster must use typography.
The project is divided into five milestones, which are designated to scaffold learning in order to ensure quality final submissions. Milestones will be submitted during Modules Two, Three, Four, Five, and Six.
The analysis milestones (Milestones One, Two, Three, and Five) require you to show contemporary examples of historic design styles based on major movements, along with a written analysis describing the visual qualities of your observation. You will use your work from one of these milestones as the basis for your analysis paper and resulting poster.
you will demonstrate your mastery of the following course outcomes:
• Obtain knowledge of great works of Western design (domestic and industrial)
• Be able to analyze works of design in terms of style, usage, and materials
• Be able to communicate ideas about design using the appropriate vocabulary in both written and oral formats
1. Analysis of a Major Art Movement: You will prepare an analysis paper that includes all of the elements below for ONE of the following: Art Nouveau and Secession movements; Constructivist movement; Art Deco and de Stijl; or International Typographic Style.
a. Objectives: Describe the objectives of the movement and how they defined the design strategy.
b. Visual Characteristics: Describe the visual characteristics using industry-specific language.
c. Observation: Observe the world around you to note how the particular trends and styles of the movement are used in present-day visual communication.
i. Trends: These observations should be an example of something you saw that emulates or utilizes the particular trends we are studying. The examples you show may be anything from a book cover to a poster to a spread from a magazine to a can of soup to a digital picture of a package you saw in a store. In other words, anything is usable so long as it is a graphic expression of that particular movement as it is used today. Do not show historical references from your textbook, or simply Google search examples (e.g. "contemporary examples of constructivist art")-they will not be accepted. However, with your instructor's approval, you may use an internet image if it is not possible to obtain a physical copy of your example. Include at least two examples of contemporary use as well as two examples from the original movement (these can be from your book).
ii. Similarities: Analyze the similarities in the examples.
iii. Differences: Analyze the differences in the examples.
d. Communication: Evaluate how different styles and layouts communicate with the intended audience.
i. Positive Elements: Assess positive elements of the style and layout considering the intended audience.
ii. Negative Elements: Assess elements that could be potentially offensive, illegible, or uncomfortable elements considering your target audience as well as elements that could be potentially offensive or inappropriate to other cultures within the marketplace.
e. Conclusions: Explain how the movement influenced the creation of the poster. The poster must show your interpretation of how you can use the historical movement in contemporary ways to add meaning to your work. In your conclusion, explain how the selected historic style was used as inspiration in the contemporary graphic design of your poster.
You will design a poster to promote a design show that features contemporary artists' wrks based on one of the major art movements used in your final analysis paper. The purpose of the show is to showcase how today's designers use historic art/design movements in their graphic design.
The poster can be square or rectangular; if square, the poster must be at least 16 x 16 to be printed digitally on 17 x 22 stock. If rectangular, the poster must be 11 x 17 (to be printed on 17 x 22 if the poster will bleed).
The work must include the name of the show, a short description of the show, the location of the show, the dates of the show, ticket information, and a visual style that is indicative of the movement you have chosen. The location information can be fictitious or real.
The poster must contain the following critical elements:
A. Style: The design of the poster must be in the style of one of the four milestones. The style you have chosen must be clearly evident.
B. Interpretation: The poster must show your interpretation of how you can use historical movements in contemporary ways to add meaning to your work. For your poster, you should not merely copy the visual style of the movement; rather, you should show how historic styles can be used as inspiration in contemporary graphic design. This will require you to carefully choose your observation studies, specifically being able to recognize contemporary use of historic styles.
C. Typography: The typefaces must show the influence of the historical movement you have selected. The placement and use of type must reflect a contemporary understanding to promote the show.
D. Color: The colors must show the influence of the historical movement you have selected. The use of color must reflect a contemporary understanding to promote the show.