Discussion Post: Marketing Management
1) Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
2) You are required to develop a marketing plan for a small business (either real or fictional) and submit a brief introduction for your chosen business for instructor approval.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.