ASSIGNMENT:
School of Business
I. Examine and describe the business environment relevant to the ease study.
Describe the nature of the organization under consideration and its competitors. Provide general information about the market and customer base. Indicate any significant changes in the business environment or any new endeavors upon which the business is embarking.
2. Secribe the Stftleture and size of the main business under consideration.
Analyse its management structure. employee base, and financial history. Describe annual revenues and profit. Provide figures on employment. include details about private ownership, public ownership, and smeStineni holdings. Provide a brief overview of the business's leaders end command chain
3 Identify the key issue or problem In the case study.
In all likelihood, there will be several different factors at play. Decide which the main concern of the case study is by examining what most of the data talks about, the main problems facing the business, and the conclusInns at the end Of the study. Examples Might include expansion into a new market. response iss a competitor's marketing campaign, Of a changing customer base.
4. Describe how the business responds to these issues or problems.
Draw on the information you gathered and trace a chronological progression of atePS taken or not taken). Cite data included in the case study, such as increased marketing spending. purchasing of new property, changed revenue streams, etc.
5 Identify the successful aspeets of this response as welt as its failures.
Indicate whether or not each aspect of the response met its goal and whether the response overall was well-crafted. use numerical benchmarks, like a desired customershare, to show whether goals were met: analyeu broader issues, like employee management pellicles, to talk about the response as a whole.
6. Point to successes, failures, unforeseen results, and Inadequate measures.
Suggest alternative or Improved measures that rapid have been taken by the business. using specific examples and backing up your suggestions with data and calculations.
7. Describe what changes you would make In the business to arrive at the measures you proposed, Including Swinges to organization, strategy, and management MOM,
Conclude your analysis by reviewing your findings and emphasizing what you would do differently In the Case Showcase both your underslandirle of tr e case study and your business strateky.