1. Describe the nature of organizational goals. Be certain to include both the purposes and the kinds of goals.
2. What is tactical planning? What is operational planning? What are the similarities and differences between them?
3. What is contingency planning? How is it similar to and different from crisis management?
4. Why do most firms not develop major strategies for matches between threats and strengths?
5. Under what conditions might a firm develop a major strategy around a match between an opportunity and a weakness?