Assignment:
Think about 3 products that you love, that you use all the time. Your goal is to uncover as much research about their brands and their competitors as possible.
a. Present the history of the brands, the characteristics of the people who buy/use these brands, their target markets (Describe the markets they are operating in), their customer segments and their competitors.
b. Compare and contrast the 3 brands in terms of their:
Product (i.e. goods and services):
List and describe the nature of goods/services being offered
Classification of the offerings
Branding Strategy
Pricing: Pricing policies and strategies, Management of pricing
Prices and how these compare with similar offerings by competitors
When and how do prices vary
Provide details of the firms pricing for all products
Promotion:
On-line and off-line marketing strategies (What are they doing right? What are they doing wrong?)
Distribution: Channel organisation and decisions
How the various products/services are delivered
Number of channel levels