Describe the methods you would use to
-Set and communicate promotional goals
-Examine the situation and decide on a plan of action
-allocate roles and responsibilities to indivisual members of your team
-determine the resources you will require (including team members)
-Set appropriate time lines for the campaign
-schedule promotional activities
-describe now you will obtain budget figures and relate actual costs to the budget
-determine the promotional activities that should be planned
-document the key messages of the campaign
-identify and select media vehicles
-set-up relationships/networks to assist with the promotion
-monitor the promotion
-analyze audience feedback
-assess the effectiveness of planning processes
-evaluate the results of the promotion
-draft conclusions and recommendations on future directions of promotional activities
-communicate the success/failure of the campaign to those involved