PPT Assignment: Measuring Your Strategic Marketing Plan's Success
Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.
Provide a marketing strategy that considers the following areas (slides 1-4):
i. Digital marketing strategy
ii. Traditional marketing strategy
iii. Communications and public relations strategy
iv. Event marketing strategy
Monitoring Your Marketing Strategy- In this part of the project, you will explain how you will monitor the performance of your strategy. Your presentation should include the following critical factors:
i. Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
ii. Identify one KPI that can be used for each of the marketing objectives. (slide 6)
iii. Describe the methods that could be used to monitor performance of the three marketing objectives. Provide rationale. (slides 7-8)
iv. Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 9-10)
v. Describe two marketing strategies to address negative public feedback on social media. (slides 11-12)
a. Consider the role of public relations.
b. Consider the role of crisis management.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.