Homework: Advertising in the Digital Age
o Describe the message conveyed about its brand.
o Is it consistent with the brand's message throughout all of the media? How?
o Did you learn anything new about the brand by looking at the different channels?
o How does this view influence your perception of the brand?
o How can you improve the brand's messaging?
o What would you change to promote the brand further?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.