Problem
In at least 250 words, discuss some of the important characteristics of the consumer behavior of Asian- American consumers. Refer to at least four sources to complete the problem, and your assignment should be written as an essay. In your discussion, make sure you address the following issues and questions:
i. Describe at least five factors that make the Asian-American market attractive to marketers, You may want to focus on demographic factors, sociocultural geographic, and others.
ii. Is the market homogenous? Explain.
iii. Describe the media habits of Aslan-Americans.
iv. Where and how do Asian-Americans prefer to shop?
v. Are there products that Asian-Americans are heavy consumers of?