Problem: Market Analysis of Saputo in Japan
1. Target Market Development - segments, product need, product awareness Consumer buying habits - shopping habits, product-use. Consider your distributor targets as well. How does the country or region's culture impact the target market
2. Region - Describe the market(s) in which the product is to be sold: Region(s), Forms of transportation and communication available in that (those) region(s),
3. Advertising and Promotion - What are the IMC tools that you would recommend to reach your target market Pricing strategy