Marketing Assignment
Read the case The Happiest Brand on Earth at the end of chapter 2 and respond to the following questions Questions
1. Use the BCG matrix to classify the various business portfolios held by Disney.
2. Describe Disney's competitive advantage. Do you think it is sustainable? Why or why not.
3. Describe the marketing mix for one of Disney's franchises.
4. What is Disney's growth strategy according to the strategic growth matrix? Explain.
5. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.