Discussion Post: Consumer Behavior
• Describe the marketing concept in your own words.
• What two companies do you believe grasp and use the marketing concept well?
• Why do you believe this? Provide examples - be thorough. Mention their Marketing Mix, segmentation, targeting, and/or positioning.
• Describe the 5 stages of the consumer decision making process and some specific approaches you will take for the company SHEIN to best serve and retain your customers.
• Imagine you were launching a new product for SHEIN and needed to do research. Outline the steps in the consumer research process.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.