Answer the following questions about your chosen competitors: What are their products, the products' positions and the marketing mix strategies for the products? Describe the market share of the competitors' products. (Remember to note how market share is measured-sales dollars, unit sales, or some other measure.) What markets do the competitors target? Do you think they target the markets effectively? In general, what are their strengths and weaknesses?
After you have analyzed the competition, do you think there are any "gaps" in the market? In other words, based on your research about the competition, are there segments of consumers with needs/wants that are not being adequately met? Are there gaps in terms of potential meaningful positioning strategies?