Problem: A New Product for ASG
You practiced with the 4 Ps of marketing in the learning activity. Now you will apply the first "P" of the marketing mix to one new product. create one new product item for a chosen ASG product line.
Checklist:
1) Describe one new product item that you will create for a chosen ASG product line.
2) Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.
3) Explain the brand positioning
for the product.
4) Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company's mission and objectives.
5) Provide support for your reasoning.