Case Study:
You have been hired as a marketing project manager by Our Data, a marketing research agency servicing different clients in market research of all types. Your initial project is to prepare and manage a market research plan for a client who wishes to determine the factors that influence the preference of their customers when it comes to either online shopping or store shopping by gender. They currently have a total of 5,500 customers. Your client has allocated a $50,000 budget for a market research project. They are not very clear about what needs to be researched so they have hired Our Data. Your task is to come up with a market research plan that would provide your client with relevant data that would allow them to define a marketing strategy to solve their problem. Follow these tasks to complete the project.
Question : Research and determine what other legislation, codes of practice or national standards could be taken into account for this project, and potentially added to this market research policy and procedure.