Assignment: New Product Positioning
· Describe the market and the major segments for chocolates.
· Review customer needs.
· Identify major competitors and assess their competitive advantages.
· Develop a perceptual map for chocolate bars.
· Select a competitive positioning for new product Chocal from the Dominican Republic.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.