Submit a report of 2,500-3,000 words (including charts and graphs). Case study report should provide complete analysis and answer the following questions pertinent to the organization. Your answers should be supported by strong arguments and proofs including the use of charts or graphs.
1. Describe the main roles of information and communications technologies in Uber.
2. Identify and discuss potential benefits and pitfalls of technology usage in the organizational context.
3. Identify and propose solutions to managerial and organizational issues arising from the usage of technology.
4. Provide examples of how technology can/has create(d) or add(ed) new value to Uber.
5. Discuss the IT business strategy of the organization, providing analysis using the relevant models, and possible recommendations and conclusions (if applicable).
6. Identify and discuss potential ethical issues in the usage of information and communications technology in the organization (if applicable).
You may also answer any additional questions that are specific to your case study.