1. Describe the issue of ‘standardized versus adapted products’ for the international markets. Discuss the situations in which standardization approach will be justified. ( International/Global Marketing Question)
2. Describe the global legal environment ( not bases like common law etc.) a firm faces in doing business overseas. ( International/Global Marketing Question)
3. Describe the different ways in which disputes can be resolved. Why is ‘arbitration’ a preferred approach? ( International/Global Marketing Question)