MARKETING PAPER ASSIGNMENT
? Select a sales topic that relates to the course materials
- Can be a current/past professional (job) issue/challenge
- Can be a case study analysis
- Can be based on an article
Content
-Analyze, describe the issue and make recommendations and conclusions
-Describe the main issues and context
-Identification of opportunities
-Innovation and creativity
- Submit Solutions and Recommendations
Format
Format your assignment according to the following formatting requirements:
1. The answer should be 10-12 pages, typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
COURSE DESCRIPTION
This course explores the numerous dimensions of selling - as a profession and as an integral part of the global free enterprise system. This course focuses on the history and the role of influence in professional selling. Students will analyze and research persuasive communication and negotiation skills while also applying sound selling principles such as attention, interest, desire, points of proof, and closing technique. This course will also cover procurement and contract understanding. Students will use text
materials to enhance learning experiences while also practicing and delivering sales presentations to
enhance educational principles.
COURSE OBJECTIVES
Upon successful completion of the course, each student will be able to:
Explain the tenets of persuasive communication and their role in the sales process Explain and demonstrate all parts of a basic structured sales conversation Understand the variety of relationships they must effectively manage to be a successful sales person
Understand the basic principles of both inbound and outbound marketing efforts and their role in the sales process
Explore a variety of ways to generate new business leads
Think critically about the business aspects of the sales process.