Discussion:
Environmental Scan Presentation
Companies: Raytheon Company and (second company you can choose but please do not use Apple or Walmart)
Prepare 8 min oral presentation accompanied by 5-10 Microsoft® PowerPoint® slides and speaker notes in which you complete the following:
• Research and describe the internal and external environments of 2 real-world companies (Raytheon & ??)using an environmental scan.
• Determine what competitive advantages each company has and what strategies each company is using.
• How does each company create value and sustain competitive advantage through business strategy?
• What measurement guidelines is each company using to verify its strategic effectiveness?
• How effective are the measurement guidelines that each company is using?