Assignment Task: What was the problem IKEA faced that required an integrated marketing communication (IMC) campaign? IKEA The Troll TORONTO/MONTREAL/VANCOUVER 2023
1. Describe the IMC campaign that was developed? Explain in some detail the strategy? Why do you think it was so successful?
2. How many different promotional tools or communication channels were integrated within the campaign? Identify each and why you think that they were effective.
3. What was the financial result to the company from the integrated marketing communication campaign (increased sales, market share, profit, etc.)?