Essay Assignment
Directions: Write the response only in the space provided. Each complete answer is worth a maximum of 10 points.
1. Contrast and compare the terms Transactional and Relationship Selling
2. Describe 3 reasons why visual aids can be effective in a sales presentation .
3. Describe 5 characteristics of successful salespeople
4. Describe 3 types of objections from buyers
5. You are selling an assembly component that is made of hardened stainless steel. Describe the benefits of your customer using this product.
6. Describe in general Maslow's Hierarchy of Needs
7. Describe the goal and sources of Sales Prospecting
8. Describe three ways to gain the prospect's attention and arouse interest during a sales presentation
9. Describe the steps in the process of preparing for a Product Demonstration
10. Describe three types of typical Buyer Concerns.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.