Problem 1: Describe the global standardization-local adaptation debate. What are the drivers for globalization and for adaptation? Explain
Problem 2: Describe the international product life cycle and the activities involved in developed and developing countries.
Problem 3: What are some of the challenges that retailers face in international markets
Problem 4: Ideally, multinationals should standardize their message worldwide to benefit from economies of scale and other cost savings. What prevents companies from using a standardized message worldwide?
Problem 5: What are some of the methods that international firms use to motivate employees for international assignments, and how do these companies ensure that employees face minimal culture shock on repatriation?