Assignment Task:
Pick a multinational company of your choice and respond to the following questions:
Q1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (excluding Amazon and coca-cola)
Q2. Describe the fundamentals of marketing with regard to your chosen company in the international environment.
Q3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company.
Learning Outcomes:
1. Explain and deal with the current theories and practices of marketing
2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.
3. Develop and present a sound Marketing plan in the context of global competition