Describe the forecasts potential product sales, Marketing Management

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Describe the forecasts potential product sales

Problem: Incon Inc. typically forecasts potential product sales based on the number of customers who say they would either definitely or probably buy the product, on a five point scale. The firm's sales forecast is based upon Select one: regression analysis. the A-T-A-R Model. purchase intentions. test market results. risk/payoff analysis

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Marketing Management: Describe the forecasts potential product sales

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