Each answer should be a minimum of 75 words in length.
- Describe the first step in the strategic marketing process planning phase: the situation (SWOT) analysis. Offer two strengths, weaknesses, opportunities and threats for a company's proposed product such as Google's self-driving car.
- What is environmental scanning? How is it used in marketing? Offer an example of an environmental scan that a company would choose to conduct for a specific product.
- Offer two differences that distinguish a business versus consumer market. Offer a specific example of each to support your points.
- What is market segmentation and when should it be used? Offer a specific example to support your definition and time for use.