Assignment:
Assessment Task: Microeconomic Banking Analysis
Task Description
The Australian Retail Banking industry comprises 4 major publicly listed banks which together hold over 80% of the market share. The remaining is shared between 20 or so different smaller organisations.
You are required to -
a. Apply your understanding and concepts from microeconomics, to investigate and summarise the major features which characterise the economics of firms in this industry
b. Which of the 4 market structures best describes this industry? Explain.
c. Describe and analyse the economic and pricing policies that you would expect to find in this industry.
d. Choose one of the banks in this industry and write your policy recommendations for the pricing of its retail banking products and services.
e. Write a Conclusion including the insights you have gained from this assessment task.