Discussion Post
o Distinguish between targeted marketing and mass marketing and explain what led to the rise of each.
o Describe the different market-segmenting strategies companies pursue and why.
o Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.