Familiarize yourself with the attached cases - Yara and Gino.
For Yara: Answer the following question using 3 pages single spaced
- Describe the details of the current channel arrangement for Yara in Colombia.
- Proceed to a brief internal analysis of Yara International
- Evaluate the political risk of Colombia forYara. Start your search at https://globaledge.msu.edu/
- Calculate the size of Yara's Colombia business.
- Present all the options (channel arrangements) Yara has been considering for its presence in Colombia. Explain them. Compare them.
For Gino: write a 2-page single spaced, case brief. The case brief should include
1) a statement of the problem,
2) identification of key issues in the situation analysis (select only themost relevant facts),
3) a recommendation supported by a justification that reflects a careful analysis of the information provided in the case.