Problem 1: Fannie is brand manager for Tide liquid detergent. Her R&D team has developed a new product which can clean just as well as the regular product, but using just half the amount of detergent. Further, the cost of manufacturing the new product is identical to the existing Tide product ($1 per 1-gallon), which is priced at $10 per 1-gallon container, which typically services 90 laundry loads. Come up with a suitable price range for the new product, assuming it will also be sold in a 1-gallon container, and justify your decision.
Your firm has developed a new lithium ion battery polymer that could enhance the performance of lithion ion batteries. These batteries have applications in many markets including cellphones, laptops, and electric vehicles. Firms manufacturing such batteries are mostly found in Asia.
Problem 2: Suppose you are tasked with conducting VOC analysis for this new polymer. Sketch out an approximate value chain based on Internet resources and industry reports (which are available in databases in the online section of the Rice Business Library)
Problem 3: Describe the design of the VOC process - which players in the value chain would you start with, and how many interviews would you plan for in total. What type of personnel (i.e., what kind of job titles/roles) would you consider interviewing?
Problem 4: Write down two questions that you might ask in a VOC interview.